AMUR is a sustainable fashion brand, based out of New York, that focuses on designing stylish clothing without the environmental impact. Their philosophy is “Each collection is created, first and foremost, to bring something new, special, and lasting into the world—not just fashion as usual. In this era of disposable clothes, we focus on true statement pieces—tailored with strong lines, a feminine personality, and a sense of quality that endures, season after season.” I think it’s kind of awesome that many brands are taking a step back and realizing the impact that fast fashion is having on the environment and moving forward I see many brands becoming transparent about their suitability efforts, like AMUR. Their name literally means ‘A Mindful Use of Resources'(HOW COOL IS THAT). Not only that, their Spring 2018 Collection is amazing. Bold colors, patterns, modern silhouettes, with a touch of femininity; perfect for warm weather. My favorite outfit from this collection is their high waist striped linen pants and the striped cropped top. Simply amazeballs. Check AMUR past collections here.
Images via AMUR